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The AT&T Partner Exchange (APEX) is designed to empower MSPs and ISPs by providing access to AT&T’s extensive network and services. This program offers numerous benefits tailored to help you grow your business and increase your revenue.
APEX provides substantial advantages, including the ability to purchase discounted services, access market development funds (MDF), and utilize a suite of online tools. These resources are designed to
support your marketing and sales efforts, to give everything needed to succeed. Purchasing and Reselling Services through APEX, you can purchase discounted services directly from AT&T. This includes Dedicated Fiber, Best Effort Fiber and 5G. You can then resell these services under your own brand, managing billing, taxes, and tier 1 support independently. This control allows you to customize service offerings and set your own margins, providing flexibility and maximizing profitability.
As an MSP or ISP, you are already working with customers who need internet services. By incorporating these services into your offerings, you can become a one-stop solution for your clients. This positions you as a complete service provider, controlling the customer experience from internet provision to endpoint management. Ensuring top-notch service without relying on sub-par, asymmetrical internet services will enhance customer satisfaction and loyalty.
Many MSPs and ISPs have successfully leveraged the APEX program to grow their businesses. These success stories demonstrate how APEX partners have achieved significant growth and increased their monthly recurring revenue (MRR). Learning from these examples can provide valuable insights and strategies for your own business.
Joining APEX is straightforward. The application process involves meeting specific requirements and completing necessary documentation. Once onboarded, you will receive comprehensive training and support to help you make the most of the program.
Originally from South Africa, starting his career in covert operations, he discovered his passion for tech. In 2011, after working for the United Arab Emirates in rescue operations he moved to the United States and quickly learned that his past experiences and certifications were not recognized by United States certification authorities.
He started working as a minimum wage part-time cashier, where he learned the hard way what it meant to establish oneself in American society. He decided to accept the unspoken American dream challenge and started his path of reeducation and certification. After one year of arriving in the US, and with an additional medical background, Dave enlisted in the United States Army as a combat medic and currently serves to this day. He also engaged in certifications through the Department of Defense, Department of Homeland Security, and civilian institutions. He holds a Bachelor of Science in Information Systems and Security, and South African education in Psychology, Industrial Psychology, and Child Psychology. His certifications include cybersecurity, forensics, networking, web development, cloud administration, business operations, criminal justice systems, ethical hacking, and threat analysis.
Through hard work and dedication, Dave has started small businesses, some of which have failed and some that have succeeded. He understands the commitments required to build, market, and run a successful managed service provider company. Dave is the owner of Cyber Tech Connection, a successful MSP based in Boulder, Colorado, and is also the President of the Managed Service Provider Association of America (MSPAA).
Throughout his journey across multiple countries and three continents, Dave has gained valuable experience and expertise in technology and business. Dave is driven by seeing his daughter’s love for technology and is committed to giving back to the community so the next generation of tech providers can support our future.
Max Joseph is a sales and marketing professional with over 15 years of experience. As the National Business Development Manager for AT&T Partner Solutions, Max employs a relationship-based approach to help partners better serve their end-users with the unique products and services that only AT&T Business can offer. He attributes his customer-first approach to his career in the hospitality and travel industry, where he began his early career answering telephones, making hotel beds, and haunting the kitchens at The Ritz-Carlton Hotel Company.
Max holds an M.B.A. from SMU Cox School of Business and is currently pursuing a Private Glider Pilot Rating. He is a certified Level 1 Court of Masters Sommelier and runs his own cooking and travel YouTube channel, TheArtOfTheCraft4K. Max enjoys engaging in conversations on a wide array of topics, from technology to Star Wars,(K2-SO is his favorite character). A true lifelong learner, you’ll always find his radio tuned to NPR.
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