“How You Do Anything Is How You Should Do Everything” — Lessons from John Wick for MSPs

Content by David Walter from Reasonant Technology

What does a relentless assassin, a biblical proverb, and your next sales pitch have in common?

In John Wick: Chapter 4, amidst the chaos of gunfights and global vendettas, a quiet but powerful phrase echoes: “How you do anything is how you do everything.” It’s repeated by multiple characters, including the Bowery King and Winston, not just as a mantra for survival—but as a philosophy of discipline, consistency, and honor. But what does this mean for you, the MSP business owner, navigating the world of client acquisition, service delivery, and brand reputation?

Let’s unpack this idea through the lens of John Wick and discover how this principle can transform your sales and marketing efforts.

1. The Power of Precision: Every Detail Matters

In John Wick 4, every move John makes are deliberate. From the way he reloads his weapon to how he honors the memory of his wife; nothing is done halfway. This mirrors the biblical principle: “He who is faithful in what is least is faithful also in much” (Luke 16:10). Small actions reveal character.

For MSPs, this means the little things—how your slide decks look, the polish of your printed materials, the tone of your emails—are not trivial. They’re signals. Prospects and clients judge your professionalism by the details. If your appointment confirmation email is sloppy, they’ll wonder how you handle their cybersecurity. If your business card looks cheap, they’ll question your infrastructure standards.

2. Respect Is Earned in Every Interaction

One of the most striking aspects of John Wick’s character is how he treats everyone with respect—from the concierge to the high-table elites. In one scene, Winston reminds John, “It’s not just about killing. It’s about how you live.” That ethos applies directly to how MSPs engage with people.

Whether you’re speaking to the receptionist or the CEO, your demeanor matters. The way you treat gatekeepers, assistants, and junior staff reflects your brand’s values. If you’re courteous, attentive, and respectful across the board, words spread. People remember. And in a world where referrals and reputation drive business, that matters.

3. Consistency Builds Trust

John Wick doesn’t change who he is based on the situation. He’s consistent—deadly, yes, but also principled. That consistency earns him allies, even among enemies. For MSPs, consistency in branding, messaging, and follow-through builds trust.

If your website promises 24/7 support, but your response times lag, you lose credibility. If your marketing materials say “security-first,” but your IT Support onboarding process is chaotic, clients notice. The quote from the movie isn’t just poetic—it’s practical. “How you do anything is how you do everything” means your smallest actions must align with your biggest promises.

Conclusion: Adopt the Wick Standard

John Wick’s world may be extreme, but the lessons are universal. Excellence isn’t reserved for big moments—it’s forged in the small ones. As an MSP, your sales and marketing efforts should reflect this. From the way you dress for meetings to the clarity of your proposals, every detail speaks volumes.

So, here’s your challenge: Adopt the Wick standard. Treat every task—no matter how small—as a reflection of your brand’s integrity. Because in the eyes of your prospects, how you do anything truly is how you do everything. Also, it doesn’t matter where you are in the world whether in Paris or San Antonio this principle still applies.