Amy Slater is the visionary founder and CEO of Innovative Events, where she brings her deep love for community, creativity, and connection into every event she leads. Based in Lafayette, Colorado, she’s on a mission: to help MSPs and SMBs elevate their presence—not just through events, but through experiences that resonate.

With a background rooted in building relationships—not just transactions—Amy understands that true growth happens when people come together, feel seen, and share stories that matter. She thrives on collaborating with those who share that ethos, helping them solve challenges side by side. Whether it’s organizing intimate Lunch & Learns or full-scale trade shows, Amy’s goal is the same: help people connect, build trust, and grow stronger within their communities.

Amy also serves as the member advocate for the MSPAA (Managed Service Providers Association of America), where she champions MSPs with real-world insights and support. Her recent appearance on the IT Business Podcast highlights her passion for event strategy, marketing know-how, and building supportive, collaborative MSP networks.
itbusinesspodcast.com

Beyond crafting experiences, Amy is a storyteller and educator, always eager to share what’s working—and what’s not—in the ever-changing world of marketing and events. She loves creating content (articles, graphics, and beyond) that gives businesses tools to shape their world and their audience.

When she’s not planning events or connecting communities, you can find Amy exploring Colorado’s landscapes, hiking the Flatirons, or nurturing a new idea that may just spark the next great opportunity.