Founder & Chief Sales Strategist, Whitecap Sales Solutions

DJ Widmer is a dynamic sales leader and trusted advisor with more than 20 years of experience driving revenue growth across technology, telecom, and managed service provider (MSP) sectors. As the Founder of Whitecap Sales Solutions, DJ partners with MSPs and technology vendors to design and execute scalable go-to-market strategies, build sales pipelines, and accelerate revenue through a proven blend of outbound execution, sales leadership, and strategic channel partnerships.

His work positions Whitecap as a go-to growth partner for MSPs who are ready to scale smart, delivering not just meetings, but meaningful opportunities that convert into long-term client relationships.

Industry Leadership & Expertise

Throughout his career, DJ has established himself as a thought leader on sales strategy for MSPs and technology companies serving senior living, healthcare, and enterprise IT markets. He is a frequent collaborator and speaker within the senior living ecosystem, where he helps bridge the gap between innovative technology solutions and operators seeking efficiency, cost savings, and improved resident experiences.

DJ’s expertise spans fractional CSO leadership, SDR/BDR program design, and vendor-GPO channel development. His ability to translate complex go-to-market challenges into simple, actionable strategies makes him a highly sought-after partner for MSPs and technology leaders who want growth without the guesswork.

Executive Background

Prior to founding Whitecap Sales Solutions, DJ held multiple leadership and business development roles across the technology space, including VP of Business Development at CallTek, where he led healthcare and senior living initiatives, and executive sales roles with CSS (Commercial Satellite Sales), Safe Harbor Solutions, and Minerva Tec Group.

Across these roles, he developed and managed partnerships with major Group Purchasing Organizations (GPOs) such as HPSI, Value First, Incite, and Link-age and more, building pathways for vendors to connect with hundreds of senior living operators nationwide. His track record includes scaling new revenue streams from zero to multi-million-dollar pipelines while positioning clients as trusted vendor partners within competitive markets.

Growth Philosophy

DJ believes that sales growth for MSPs and technology vendors requires more than cold outreach—it requires clarity, strategy, and consistent execution. His approach is rooted in aligning incentives with outcomes, ensuring his clients see measurable ROI while building sustainable sales processes.

Through Whitecap, he provides MSPs with the systems, playbooks, and dedicated outreach that transform sales from a burden into a competitive advantage.

Voice of the Industry

As a thought leader and practitioner, DJ continues to shape how MSPs approach sales growth. Whether coaching owners through early-stage growth, building fractional sales leadership models, or speaking on sales enablement at industry events, he is recognized for his ability to cut through complexity and deliver real, repeatable results.