How can MSPs Unleash Juggernaut-Level Marketing and Build Unstoppable Momentum?

Content by: David Walter from Reasonant Technology

What if your marketing strategy could become so powerful, so unstoppable, that it mirrors the force of the X-Men’s Juggernaut—gaining speed, strength, and impact with every step forward? What if the secret to this kind of momentum wasn’t a flashy ad campaign or a viral video, but something far more attainable: testimonials?

In the X-Men universe, Juggernaut is known for his sheer force and unstoppable nature. As he says in X-Men: The Last Stand, “You can’t stop me. I’m the Juggernaut!” His power grows with momentum—the faster he moves, the harder he is to stop. This concept isn’t just for comic books; it’s a metaphor MSPs can adopt to transform their marketing efforts into a
force of nature.

The Power of Momentum Starts with One Win

Momentum in marketing begins with your first few wins. For MSPs, that means closing a few deals and immediately leveraging those successes. The key? Gathering written and video testimonials from those initial clients. These testimonials serve as proof points— real voices validating your value. They’re not just nice-to-haves; they’re accelerators.

Here’s a secret: when asking for a written IT Support testimonial, don’t wait for your client to write it. Write a letter yourself based on their experience and ask them to sign it. Otherwise, you’ll be waiting for an eternity. Most clients appreciate the help and are happy to approve of something that reflects their experience accurately.

When you focus your testimonial efforts around a specific vertical market—say, legal firms or dental practices—you begin to build credibility within that niche. Prospects in that vertical see themselves in your success stories. Your marketing becomes more relevant, more targeted, and more persuasive.

From First Wave to Second Wave: Building Momentum

Once you’ve secured your first wave of testimonials, the second wave of sales becomes easier. Why? Because now you’re not just selling a service—you’re presenting a proven solution backed by real-world results. This is where the Juggernaut effect begins to kick in.

Video testimonials are especially powerful, but they come with a challenge: you’re asking for time out of your client’s day. Time is money. Most clients will say yes, but never follow through. To overcome this, recognize their time’s value and give them a gift card in advance—before they even set the appointment. It’s a gesture of appreciation and a motivator.

Make the hard thing easy. Let them know they don’t need to memorize lines or prepare anything. You’ll simply ask a few questions, and your videographer will edit everything to make them look great. This lowers the barrier and increases follow-through.

Rinse, Wash, Repeat: Becoming Unstoppable

The third wave is where things get exciting. With two rounds of testimonials under your belt, your marketing becomes a juggernaut. Prospects see not just isolated success, but a pattern of excellence. Your brand becomes synonymous with reliability and results.

This rinse-wash-repeat cycle is simple but powerful. Stay focused on your vertical. Keep gathering testimonials. Use them in emails, on landing pages, in sales decks, and social media. Each wave builds on the last, and before long, your marketing is no longer a push— it’s a pull. You’re not chasing leads; they’re coming to you.

And yet, despite its power, this strategy is shockingly underused. “It’s rare to find a written testimonial on an MSP’s website,” and even rarer to see a video testimonial. In one job interview, I suggested to an MSP that he visit all his current clients to gather testimonials. He laughed at the idea. Today, at Lyra Group, this concept is a core focus—and it’s proving to be a game-changer.

Become the Juggernaut

Juggernaut-level marketing isn’t about brute force—it’s about smart, strategic momentum. For MSPs, the path to becoming unstoppable starts with testimonials. Focus on a vertical, gather proof, and let each success fuel the next. 

Don’t wait for perfect conditions. Take action. Visit your clients. Ask for their stories. Capture their voices. Write the letters. Offer the gift cards. Make it easy. The faster you move, the more momentum you’ll build—and soon, you’ll be the Juggernaut of your market. Plus this strategy works anywhere even in San Antonio to Los Angeles!