Can MSPs Learn a Success Principle from John Wick?

Content by David Walter from Resonant Technology Partners

In Simon Sinek’s book, “Start with Why,” he emphasizes the importance of understanding the deeper motivations behind our actions. This concept is vividly illustrated in the John Wick film series, where the protagonist’s “Why” drives his relentless pursuit of justice and vengeance. By examining John Wick’s motivations, we can draw parallels to the challenges faced by Managed Service Providers (MSPs) in a competitive market.

John Wick’s Why: The Memory of His Wife

John Wick’s primary motivation is the memory of his late wife, Helen. Her death left a void in his life, and the dog she left him, Daisy, became a symbol of her love and a source of solace. When Daisy is brutally killed, along with the theft of his car, it reignites John’s desire for vengeance. This powerful “Why” propels him into action, showcasing the strength of personal motivation.

MSPs and the Fight for Resources

Similarly, MSPs often find themselves in a fierce battle for resources and clients. Their “Why” might be to provide for their families, ensure job security for their employees, or achieve personal and professional fulfillment. Just as John Wick’s love for his wife drives him, MSPs are driven by their commitment to their families and their business’s success.

The Second Why: Hatred for the High Table

John Wick’s second motivation is his hatred for the High Table, the powerful organization that controls the criminal underworld. This enmity fuels his determination to dismantle their power structure. Throughout the four films, John systematically eliminates High Table members, showcasing how a powerful enemy can serve as a potent motivator.

Examples from the Films

• In “John Wick” (2014), John takes down Viggo Tarasov’s criminal empire, avenging his dog’s death.
• In “John Wick: Chapter 2” (2017), he confronts Santino D’Antonio, a member of the High Table, and ultimately kills him.
• In “John Wick: Chapter 3 – Parabellum” (2019), John battles numerous High Table assassins and allies with the Bowery King to challenge their authority.
• In “John Wick: Chapter 4” (2023), John continues his crusade against the High Table, targeting key figures and further destabilizing their control.

MSPs and the Power of a Common Enemy

For MSPs, having a powerful competitor can be a significant motivator. The presence of a dominant local IT support company can push MSPs to innovate, improve their services, and strive for excellence. However, it’s essential to go beyond merely competing. John Wick’s strategy of a “double tap” – ensuring his enemies can’t return – can be a metaphor for MSPs to not just outdo their competitors but to aim for market dominance.

Total Destruction of the Enemy

John Wick’s approach to dealing with his enemies is thorough and final. He ensures that those who wronged him cannot come back to haunt him. This level of determination and thoroughness can be applied to the business world. MSPs should not only aim to outperform their competitors but to completely dominate the market and put them out of business. This means providing superior services, building strong client relationships, and continuously innovating to stay ahead. By doing so, MSPs can ensure that their competitors are left with no room to recover or retaliate.

Conclusion

John Wick’s journey is a testament to the power of understanding one’s “Why.” For MSPs, drawing inspiration from his relentless pursuit can lead to greater success and resilience in a competitive market. By focusing on their core motivations and striving to outshine and outlast their competitors, MSPs can achieve lasting success and ensure their place in the IT Support industry.