Can MSPs Learn a Lesson from Winnie the Pooh on Getting Top Ranked?

Content by David Walter from MTS

In the relentless pursuit of achieving top rankings on Google, IT providers, Managed Service Providers (MSPs), and IT companies often find themselves tirelessly working, strategizing, and optimizing every possible aspect of their online presence. They post guest blogs, build backlinks, and engage in countless other activities, all in the hope of seeing their efforts reflected in higher rankings. However, what happens when, despite their best efforts, the results remain elusive?

This scenario brings to mind a poignant lesson from the beloved Winnie the Pooh movie. The central theme of the film is that sometimes, the best thing to do is nothing at all. This simple yet profound wisdom can be surprisingly applicable to the modern-day struggles of IT professionals striving for success.

The Relentless Pursuit

For several months, I, David Walter, dedicated myself to the goal of getting MTS top-ranked on Google. I meticulously crafted guest blogs, sought out partners to post these blogs, and painfully filled out countless directory listings, waiting for verification emails. The process didn’t stop there; I also had to schedule calls with directories, enduring lengthy sales pitches just to get our backlink listings verified. Despite my hard work, the results were not what I had hoped for. The frustration and exhaustion from this relentless pursuit were overwhelming.

The Wisdom of Doing Nothing

In contrast, Winnie the Pooh teaches us that there is value in stillness and simplicity. After months of hard work, I decided to take a vacation and step away from my efforts. I went on a cruise in the Caribbean and did nothing related to work. This break allowed me to recharge, gain perspective, and perhaps even stumble upon new insights that I wouldn’t have discovered in the midst of my busy routine.

The Role of Google’s Algorithm

One of the keys to getting top-ranked on Google is understanding how the algorithm works. Constant updates to the algorithm can overwhelm it, making it difficult for bots and web crawlers to re-index your website promptly. This means that you might not see the results of your efforts until you finally decide to rest and do nothing at all for a week or two. This period of inactivity allows the algorithm to catch up, potentially leading to the improvements you’ve been striving for.

The Surprise Outcome

Upon returning from my vacation, I was shocked to find that MTS was now ranked #3 for Managed IT Services in the San Antonio area in Texas. This unexpected success highlighted the importance of balance. While hard work and dedication are essential, it’s equally important to recognize when to step back and allow things to unfold naturally.

Finding Balance

The key takeaway from this comparison is the importance of balance. While hard work and dedication are essential, it’s equally important to recognize when to step back and allow things to unfold naturally. Sometimes, taking a break and doing nothing can lead to unexpected breakthroughs and a renewed sense of purpose.

In the end, the journey to achieving top rankings on Google is not just about the destination but also about the process. Embracing the wisdom of Winnie the Pooh can remind IT providers, MSPs, and IT companies that there is value in both effort and rest. By finding a balance between the two, they can navigate their paths with greater ease and perhaps even find joy in the journey itself.